Drake is a Canadian Rapper who is currently one of the biggest rising rappers around at the moment, and is a figurehead in the current Hip-Hop movement, having huge hits such as "Find your Love" and "Over". Typically Drake has collaborated with other artists in his song forever, which is very stereotypical for the Rap genre. The video features snippets of people playing basketball which is a stereo typical sport which is often associated with Black people, this side story to the video, is promotional for the film "More than a Game" too which shows links between this video and other texts.
The video involved a lot of lighting, as well as pyrotechnics which symbolises the fact they have lots of money, which the Rap Genre entails in alot of it's videos. Each different verse shows a different stereotype of the Rap Genre in. With Kanye West's verse is the verse with the large amounts of pyrotechnics, Lil Wayne's verse showing him being surrounded by Women, and Eminem's verse showing him being surrounded by men to show his strength. The Dark Blue lights appear to almost symbolise the rappers being in a club type environment.
As well as this there is a large variety in the shots that are used, with Long Shots, Wide Shots and Close Ups used, this along with the fast cuts set the tone of the video. The clothing of the Drake and Eminem both show them having hooded clothing, which gives them an intimidating type of image, whereas Lil Wayne and Kanye West appear to be dressed in wealthy sort of manor which is typical of the Rap Genre as it shows their wealth.
Forever - Drake feat Lil Wayne,Eminem,Kany West from
negroalboMR on
Vimeo.
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