Olly Murs the runner up in the Sixth Series of X-factor is arguably one of the competitions massive success stories, charting with hits such as "Please Don't let me go" and "Busy". His music video to Busy is an ideal choice for my analysis as i am keen to find out how different each genre's music videos are in comparison to each other. Murs fits more of less into the pop genre, but is also British so his music video could also take a spin on the regular conventions of a music video. The video portrays Olly in a backdated time around what could be guessed as the 1950's by going about his day to day events with his "girlfriend", while he performs.
Making the video a hybrid between a performance and narrative video. The interesting thing about his video is that his girlfriend is a doll, so when Murs goes about his day to day life with her he isn't doing anything particularly exciting with her, which relates to the lyrics of the song too. At the end of the video she is also brought to life using a real actress to portray her closing the curtains, which is key to the lyrics of the video too, as it could make the Artists image look strange, and distort the look he was going for.
The video briefly experiments with the notion of looking when there's close ups of an eye he is painting, as well as looking out the window at other couples, and what would be considered a normal relationship. The Mise-en-Scene is key in this video too, as it sets the scene of the time it is meant to be set in, without this sort of setting i think that it would be difficult to make the video work properly. Not only this but it doesn't indicate any sign of wealth and power of Murs, who is very aware of his background and where he came from, and gives him his "average joe" type image.
Olly Murs - Busy from
Andrea Beat on
Vimeo.
http://www.youtube.com/watch?v=FYTQU4KvhJM&ob=av2e
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