Development of the Music Video

1920's- The Experimental Film

• Lack of Linear narrative
• Coneventions include: out of focus images, rapid editing and abstract techniques
• Today's experimental film is argued to be a genre in itself, with its own conventions.

1940-46- Soundies- US Juke Box

• 3 Minute Black and White film
• Located in Club, Bars and Restaurants.
• For the military the Juke Box was massive.

1960's- Scepitones

• Produced in France
• In Colour
• 36 types of music
• Unknown artists sang popular English Songs
• Had a low production standard